Jason Yu is the US Lead for TikTok Shop Seller Experience and Product Solutions
He is captivated by the magic of experience-driven retail to forge deep engagement and is driven to design products and solutions that enable sellers to create these interactions with their consumers.
As a Product Operations leader he has spearhead the development and execution of product strategies, guiding cross-functional teams from solution ideation to go-to-market. He is especially passionate about the challenge of building intelligent systems where AI augments human capabilities, while allowing for seamless intervention and control.
Having worked and done business across three continents, he is also a believer in the power of empathy to break down cross-cultural barriers, particularly through shared experiences like food, music, and the arts.
TikTok
Shanghai, Seattle
2021 - current
TikTok Shop is a rapidly growing platform that allows users to buy products directly within the TikTok app. It offers an engaging, entertainment-focused shopping experience through personalized recommendations, creator driven commerce, and interactive shopping.
As a Product Operations Manager, I sit at the intersection of Product, Engineering, Platform Governance, and Seller Marketing. I have driven the successful launches of multiple impactful solutions that drove seller engagement with product features, increased adherence to governance policies, and accelerated the speed and satisfaction with platform services.
Amazon
Shanghai
2020 - 2021
Amazon Global Selling helps hundreds of thousands of individuals and business reach new customers around the globe. The China Global Selling team works with China-based sellers to grow on Amazon’s overseas marketplaces.
As a Strategy and Operations Program Manager for China Global Selling, I managed business planning and reporting processes for the Existing Seller Management team. In addition, I lead the development and implementation of multiple data driven projects including a machine learning tool to optimize seller opportunities, driving an 8-figure platform GMV increase, and a comprehensive audit tool to manage systemic data leakage risk.
Disney Parks and Experiences
Shanghai
2017 - 2020
Disney Parks and Experiences are the physical locations where the the magic of Disney entertainment comes to life and dreams really do come true.
As the Manager of Revenue Management for Retail and Restaurants, I was responsible for the unique challenge of balancing creativity, operations capability, and profitability as we worked to bring the Disneyland experience to the first ever Disney resort in mainland China. Working towards the goal of creating an authentically Disney and distinctly Chinese experienced, I launched numerous projects including the hugely successful expansion of the Duffy and Friends portfolio which saw an 400+% increase in the share of retail revenue in two years.
Samsung Electronics
Seoul
2014 - 2017
As a Business Development Manager for Samsung SmartThings and Samsung Connect Auto, I developed and tested go-to-market strategies for Internet of Things service businesses being incubated by the Samsung Mobile division. I established cross functional relationships with hardware and software R&D teams, sales, and marketing to develop industry partnerships, including a collaborative demonstration with Fiat-Chrysler at the Mobile World Congress in Barcelona.
In addition, I worked in the Global Strategy Group, which is an internal consulting office reporting to the Samsung Group chairman. I completed a number of studies around channel management / ecommerce as well as corporate acquisition, partnership, and divestiture, providing insights that informed key strategic decisions.
Etc.
Outside of work, I enjoy playing music with my daughter, especially as we learn how to play a variety of simple and fun instruments (harmonica, ukulele, cajon, melodica, Chinese bamboo flute). Also, on the weekends I also enjoy refining my repertoire of “night market” street food recipes. Finally, I prioritize my health and fitness, and I am currently focusing on the “centenarian decathlon” as described by Peter Attia.